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      <title>Sanrio&#39;s Bold Move into Gaming: A New Era for Hello Kitty and Friends</title>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 +0000</pubDate>
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      <description>Hello Kitty creator Sanrio is making a significant leap into the gaming industry, launching its own brand, Sanrio Games. This strategic move aims to capitalize on the booming global games market by integrating its beloved characters into interactive experiences. With plans to release ten titles over the next three years, including a party game for Nintendo Switch, Sanrio is poised to expand its reach and revenue streams in a competitive landscape.</description>
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