In a surprising twist in the gaming landscape, Microsoft CEO Satya Nadella has revealed that the company views its primary competition not as other gaming platforms, but as short-form video content, particularly from TikTok. This insight underscores a significant shift in how gaming companies are strategizing to capture the attention of younger audiences who are increasingly drawn to quick, engaging video content over traditional gaming experiences. During a recent live stream, Nadella emphasized the importance of innovation in the gaming industry, suggesting that the competition extends beyond consoles and PCs to include all forms of entertainment that vie for consumer time and attention.