Hello Kitty creator Sanrio is making a significant leap into the gaming industry, launching its own brand, Sanrio Games. This strategic move aims to capitalize on the booming global games market by integrating its beloved characters into interactive experiences. With plans to release ten titles over the next three years, including a party game for Nintendo Switch, Sanrio is poised to expand its reach and revenue streams in a competitive landscape.

The beloved Sanrio characters are back with a bang in the newly launched mobile game, Hello Kitty Merch Match, now available in 144 countries on both Android and iOS. This free-to-play 3D puzzle game invites players to tap and match three items from a vast collection of over 1,000 Sanrio character merchandise pieces, making it a delightful experience for fans of all ages. Hello Kitty Merch Match is designed with simplicity in mind, allowing players to easily clear stages by matching items.