SEGA is gearing up for a monumental celebration as Puyo Puyo marks its 35th anniversary in 2026. Following the recent festivities for Sonic the Hedgehog, the company has unveiled the “Dairensa!” project, which promises a series of exciting initiatives to commemorate this beloved puzzle game. Fans can look forward to a special live stream featuring voice actors and live demos, alongside a host of merchandise and events across Japan. From February pop-up stores in major cities to a collaborative lottery featuring both Sonic and Puyo Puyo, SEGA is ensuring that fans have plenty to look forward to.